Reading Time: 2 minutesThe second element of note in our “Design Elements” series is Type. Type design is something that can be intimidating to many, with complicated terminology like kerning, ascender, tail, baseline, leading, etc. to accompany it. Don’t worry, we’ll...
Reading Time: 2 minutesColor is one of the most powerful and obvious elements we have at our disposal to produce good design. Here is a base to understand colour definitions: Hue – the descriptive name of the color. eg. Red, Green, Orange, Pink are all Hues. Primary...
Reading Time: 2 minutesThere is a common experience people face – you hear someone tell a long story, or say you are in a meeting and someone is on a long rant – and the minute it ends you have just one reaction. “So?” It’s that moment of bewilderment where your mind...
Reading Time: 2 minutesAs a designer or a design enthusiast, one of the most important aspects of the process of creation is to reference and to be inspired. For this inspiration, it is always a struggle to find a ever-flowing stream of content. Therefore, we bring to...
Reading Time: 2 minutesClarity in speech is something we all aim for. Everybody wants to sound like a great orator when they speak, not just on stage but also to each other. Clear speech makes one sound refined, strong and pedigreed. One aspect of clear speech is not...
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